The Evolution of a Pawbreaker!
1. What’s a Pawbreaker!? – “Pawbreakers!
The Candy for Cats” are the all natural, healthy, safe
and fun toy treat ball, all rolled into one- a purrrfect combination
(see the picture above)! Pawbreakers are the catnip equivalent
of a ‘Jawbreaker’ for cats (without the sugar)! Weighing in at a hefty 1/2 ounce, we packed them solid with the freshest, highest quality USA grown catnip available. Made proudly in Michigan, USA.
2. What’s in it? – Our secret recipe is 100% natural
and uses only pure, fresh catnip and human-grade ingredients that
for your cat! Pawbreakers do not contain sugar or any other unwanted ingredients.
We call it ‘candy’ because it’s such a treat for
the kitties (even though its healthy and all natural)! Please see question 10 for more information on our ingredients.
3. How are Pawbreakers different from other catnip toys?
A - Pawbreakers are an EDIBLE toy! – There’s simply nothing else like it! Would you like someone to wrap up your favorite food in something you can never open or eat?! Of course not! Its no wonder so many cats get frustrated with other catnip toys that end up sitting in the corner. Not only do they go stale, but they cant eat them anyway~! With Pawbreakers, your kitty can PLAY with his catnip AND EAT it too!
B - Pawbreakers are made fresh! – We use fresh harvested of catnip, and then lock the delicious flavor into every bite. Unlike many fabric
covered, boxed or bagged catnip products that can sit in a
warehouse for a long time, Pawbreakers are made and delivered
fresh! We are the only maker of Pawbreakers
and therefore EVERY shipment of Pawbreakers is the freshest
C - Pawbreakers lock in the flavor!
- Any fragrant substance (herbs, spices, coffee etc.) will lose
their smell if left open in the air
especially in hot, humid or bright/sunlit conditions. Pawbreakers are
made to lock in the flavor. Every time your kitty chews or scratches
on their Pawbreaker, they are releasing the fresh aroma locked in every
bite of a Pawbreaker.
A plain old box of catnip, or catnip stuffed in a fabric pouch will
lose much of its aroma (if it hasn’t already before you bought
it). While it may still work, its just doesn’t stay as fresh
as a Pawbreaker.
4. What benefits do Pawbreakers Have?
A - Health benefits! - Pawbreakers can provide many mental and physical
a - Helps keep kitties frisky! – The combination
of the powerful aroma and an interactive/edible toy help to perk most
kitties up and
make them happy and more active. Every time they bite into it, even more
of the natural aroma is released, making them even more interested.
B - Exercise and Stress Relief! - Pawbreakers help to provide
exercise and relieve stress by providing both interactive
play, and edible catnip
at the same time. NO other toy on the market is quite like Pawbreakers.
Pawbreakers are soft enough to be easily chewable and edible, yet tough
enough to take even the roughest cat for days even weeks full of fun.
Florsheim, DVM, TX: “I'm a veterinarian with the goal of becoming
board certified in feline behavior. I think this product has a great
deal of potential as environmental enrichment for cats…”
b - Provides Nutrients! – The high-quality catnip
used in Pawbreakers naturally provides vitamins and minerals including:
Manganese, Phosphorus, Potassium, Protein, Selenium, Vitamin A, Vitamin
C, multiple B vitamins and more!
c - Aids in digestion!
- The catnip in Pawbreakers can help some kitties with stomach upset and gas.
d - Provides fiber - Helps keep things moving along, including
5. Do I need to ‘take care’ of
advice is to replace what’s left (if anything) every 2 – 4
weeks for the freshest catnip experience. The life expectancy of a
Pawbreaker depends on the ferociousness of the cat. J Some large cats
kittens can eat a Pawbreaker in a couple of days or less, but with
most cats they will last longer. Usually they are slowly gnawed on,
silly and chewed on, bit by bit, until kitty can get a good bite on
it and eat the whole thing; they usually disappear and are consumed
But, if your Pawbreaker is still in good shape, they can be cleaned
up a bit with a damp paper towel (use water only!). Scratching the
(or rubbing it on their favorite scratching post, etc.) will help to
revive the locked in fragrance. There is no expiration date on Pawbreakers,
but like all herbs, the longer it sits around (depending on the environment,
temperature.) the more potency they lose.
6. Will Pawbreakers stain
my carpet or furniture?-
Rarely. The main ingredient (catnip) has
natural pigments that make
If combined with a heavily drooling kitty or damp location and
a light colored material,
it can stain. But, these stains can usually be cleaned up with
a light solution of laundry detergent and water. There is
to Pawbreakers! We prefer to keep them 100% natural and healthy,
put in any extra ingredients.
7. Can my cat eat too much, should I take
generally self regulate their intake of catnip and your kitty should
to eat as many Pawbreakers as you and he or she wants. Pawbreakers
to leave down for your kitty to play with whenever they want (please
read the warning on and inside our label regarding safety around
8. My cat didn’t
react at all! Should I worry?
cats do not react to catnip and kittens generally need to be at
least 4 to 6 months
they will react to catnip. It can also take some cats a while to
realize that Pawbreakers are edible! When a kitty has had their
locked up in a wood ball, or wrapped up in fabric, they think ALL
catnip can’t be eaten. Sometimes we have found that breaking
off pieces of a Pawbreaker in front of them and leaving that out
munch on can help.
9. My cat played with Pawbreakers like
crazy the first day, now the next day he/she doesn’t seem
going and playing a hard game of soccer for the first time in a
long time…hehe! This
is what frequently happens to some of the kitties! Depending on
how in shape your cat is, all this exercise can wear them out!
If their first
response was to go crazy, it wont be long before you will hear
the familiar ‘knock
knock’ of a Pawbreaker rolling around the house again….
Sometimes it takes time for them (sometimes more than a couple
of days!) to recuperate
from all the excitement and exercise after their first experience
with a Pawbreaker.
10. What are the ingredients/What’s the binder?
the ingredients are all natural! Pawbreakers use an all-natural
secret recipe with human quality ingredients. Pawbreakers
went through a year of testing before we found the perfect
ingredients: safe, healthy and above all tasty to the kitties!
While we can’t divulge our secret recipe we can tell
you this: The ingredients used in Pawbreakers are extremely
common, and have been in use for over 50 years in the human-food
industry. Our natural and hypoallergenic binder is consumed
every day by millions of people around the world, withstanding
the “test of time” as a VERY safe product. Even
companies in Europe, which has much stricter food additive
laws than the United States, use our ingredients in human
11. What is Catnip!
This is Catnip.
(Variety of catnip)
Nepeta Cataria Catnip Plant Blossoms
Catnip is a relative of the mint family and when you compare
the two, you can see just how similar they look. Both plants
are edible, and have a history of being used for a wide range
of ailments in both humans and cats. Both mint tea and catnip
tea have been used for centuries, you can find them both here:
Both catnip and mint grow wild in various locations throughout the world.
In fact, catnip is far more common that you might expect, and can be
found in many locations, from the city to the mountains. Always be careful
when picking your herbs, and make sure that the soil they come from is
not obviously contaminated. Picking mint or catnip from around a junkyard,
mine, trash dump or places that dump chemicals is probably not the best
location, as any herb can absorb chemicals from its surroundings.
12. Can I grow my own catnip? -
Almost any time you buy catnip, you will have seeds. They are a tiny
black seed, about the size of a couple of grains of salt.
As someone who has grown catnip for a long time, I believe
it’s a bit difficult to grow. Start with a small pot
(couple of inches is fine) and a good potting/seed starter
soil. Fill the pot about 1 inch from the top, sprinkle in
your seeds, and put a fine layer of soil over them (less than
1/8 of an inch) and pack it moderately. Then place the pot
in a warm location that gets a bit of sun for the first week
or two. You have to keep the soil damp (not water logged or
too wet) almost constantly. A good way to do this is to keep
a spray bottle with water next to it, and spray the top of
the soil gently but religiously. After the seeds sprout, its
important to give it full sun and water it every day (but
not too much)! A young catnip plant is very fragile, and even ½ to
1 day without water in full sun can kill it. Once your plant
gets larger, they are very hardy and more tolerant of going
without water. Catnip generally prefers a slightly to moderately
damp soil. Once your plant starts to get larger, it can be
transplanted like any other plant. Your cat will enjoy catnip
fresh off the plant, or you can pick it ahead of time and
dry it in a sunny location.
Be careful where you put your catnip plant, especially when it is young….if
kitty finds it, it may end up tipped over and eaten! This is especially
true after you have recently brushed up against, picked or damaged the
plant, as this releases the catnip fragrance. Your kitty will be more
likely to find and eat your plant at these times. I have found that in
general, its best just to get a hanging planter, or put it in a location
where your particular kitty cant get to it while its small. Once the
plant is large enough (about 6 inches tall for one cat) your kitty probably
wont eat enough to harm the plant, and you can set it in a safe location
where your kitty can eat at will. Just make sure the pot is heavy enough,
and low enough, or secured so that he or she can’t tip the pot
over. If you have any questions about growing your own, please email
us and we will be happy to help if we can!
13. What are the Effects of Catnip and Pawbreakers? -
Nepetalactone - This is the active ingredient which drives cats crazy.
Lactones occur in everything from black pepper, to orange juice and wine.
Not all cats react to catnip; estimates range anywhere from about 10%
to 30% of cats do not react. Kittens generally do not react until 4 – 6
months old. Whether or not a cat reacts to catnip depends on his or her
genetics. Most cats that react to catnip exhibit some or even all of
the following effects:
a) Rubbing and rolling in the catnip
b) Flipping side to side or ‘head over heels’
c) Licking and eating the catnip
d) Kitty can get slightly ‘purrplexed’, ‘feisty’ and ‘vocal’,
sometimes all at the same time!
e) They all have their own individual reactions; some kitties get very
active, some like to take a nap, but it generally appears that they are
Smelling the catnip is enough to cause a reaction although
most cats also like eating catnip. It's said that catnip can
improve a cat's digestion, and it also contains a wide range
of beneficial vitamins and minerals, and fiber. This can help
with furballs, and provide additional fiber and nutrients
in their diet.
14. How did you think of Pawbreakers?-
Our kitties love their Pawbreakers! They have been playing with them
since the very first Pawbreaker, and continue to this day. Our youngest
cat Tailor, a Turkish Van, loves batting her Pawbreaker around the house
and playing ‘hide the Pawbreaker’. She eats about a Pawbreaker
a week, sometimes less, sometimes more. Her favorite time to play with
them is at night, when her night hunting instincts kick in. After watching
my cats play for years, and watching them lose interest in most of the
other catnip toys we had, I decided see if I could make something better.
I knew Pawbreakers had to meet two important criteria; they had to be
all-natural and be totally edible (we are VERY picky about what we feed
our furbabies). While there were all kinds of yummy stuff that helped
the catnip to stick together, we realized that smelly things like fish
probably weren’t something you would want rolling around your house…heheh.
We researched multiple sizes, weights and formulas of Pawbreakers to
find the one that was ‘just right’. It had to be tasty and
it had to be tough enough to withstand chewing (and not make a stinky
mess, lol). It had to have just enough weight so that they could bat
it around and it would roll well across the floor, yet it’s not
so big and heavy to be discouraging. We also wanted just the right size
to challenge them and keep them active! We worked to make it just the
right size so they had to work to hold on to them and gnaw at it first,
before they could eat them; just like the prey they love to chase in
nature. We finally brought all the best together to make a tantalizing,
interactive and exciting experience for the kitties. As many of us know,
if it doesn’t taste good, or it’s too easy for them, they
will loose interest very quickly.
15. Can other animals eat Pawbreakers? – A
small percentage of dogs (less than 10%) actually react to
and like catnip!
catnip will not harm your dog whatsoever, but we do advise
supervision around dogs or you may find your Pawbreakers disappearing
very quickly. Even animals such as ferrets and chinchillas
have been reported to like Pawbreakers!
Catnip has not been known to be harmful to any humans or animals. But,
as with any small ball, its best to monitor children and larger animals
as they can choke on them.